I rarely win anything. Although I have been very lucky in life I don’t seem to have much luck in games, gambling or contests. At many travel events travel agents put their cards in a bowl for gifts from suppliers with a winner being drawn from the bowl. I had never had my card drawn, nor did I have any expectation that this would occur in this lifetime. At this summer’s Virtuoso Travel Mart I opted to attend a lunch hosted by Mandarin Oriental Hotels. Judi and I usually pore over the schedule and counter program the events. If she wants to visit with Crystal Cruises I register for Oceania for example. This way we can share with one another any helpful tidbits we learn. I had several hotel companies to choose from on this particular slot. Since neither of us had personally experienced a Mandarin Oriental they were a perfect choice.

Towards the end of the excellent presentation they announced a prize drawing was imminent. Being confident I would not be drawn I decided it was an opportune time to get a head start at the buffet. As I put the finishing touches on my plate I heard a familiar name mentioned from the podium “Tom Lewis, Alliance Travel Partners.” With my track record I was at first convinced I was hearing things as I headed back to the table. As the presenter repeated my name I realized they were in fact talking about me, and I had won a stay at the Mandarin Oriental San Francisco! I am never one to turn down a free night at a luxury hotel so a trip was soon planned for January of 2010 with two members of my family. One had never been to the City by the Bay so a very touristy time was to be had by all.

I knew the reputation of Mandarin Oriental was one of modern Asian chic design, and pampering service. The Mandarin Oriental San Francisco did not disappoint on either count. I liked the look of this urban center luxury hotel. Everything is very up to date, but with just enough retro Asian touches to make it distinct from it’s many competitors in the commercial district of San Francisco. Red dragons, red carpet and red upholstery in the large lounge make a clear design statement. How apropos for a luxe lodging a short walk from historic Chinatown.

I have very few criticisms to offer about this hotel. I would stay here again for sure. I also would be much more inclined to opt for other MO properties in the future after experiencing this one in person. Despite having a very cool and ample lounge on the lobby level, and a lovely restaurant one floor up, there is not a great deal of public space in this hotel. The workout room is on the small side, and those who need a particular type of machine or a variety of every type might find this property lacking. The common areas are on the first 4 floors while the rooms begin on the 36th. This takes away from the unified feeling one might find at some other urban properties. The views from the rooms on the other hand are outstanding due to their lofty perch. My only other quibble is that there is a charge for Internet access. As anyone who follows me on Twitter can attest, this is one of my pet peeves in the luxury hotel business.

A foggy view of San Francisco and the terrace of one of the suites.

I loved being up in the clouds and fog during our stay in the City by the Bay. We were blessed with two rain free days at the beginning of our stay, and fog mixed with rain for the last two. Being a native of a desert city I always look forward to experiencing weather when I travel. I know that makes me unlike most people, but where I live there is an absence of anything one might refer to as weather 300 or so days of the year.

I am now a “Fan.” The spacious room offered views (as seen above) in two directions including a slice of the Bay Bridge and Treasure Island. The decor was modern with all the expected conveniences including a flat screen TV. All of furnishings were light wood which I found soothing and in keeping with the Asian flair.

The beds were firm and comfortable and the linens were high quality and attractive. One member of the party was recovering from a recent illness so we spent a good deal of time in the room. It was large enough to never feel crowded or cluttered despite several rounds of room service. There was a cozy and ample sitting area with a very cool high backed love seat we would have liked to take home.

The accent pieces and artwork were soothing and in keeping with the overall Asian theme.

The most enjoyable thing about this stay was the service. The management at the Mandarin Oriental San Francisco have done a great job in staffing and training. Throughout our stay little touches made the difference. On the rainy days the bell staff courteously and promptly offered umbrellas to all as we began our outings. A warm “welcome back” greeted us on arrival from the bell staff and desk staff. Check in and check out were a breeze with all of the details done to a tee.

We did not eat in the restaurant but instead opted to eat out two nights and in room for one. Room service was excellent with a broad menu to choose from. Service was prompt and always friendly. With our varied tastes we sampled a number of different items and all were to our liking. Upon returning from outings the room was always fresh and tidy. Of course, turn down was provided.

We were not sure how much we would be able to do with one of our party still feeling a bit off. I would usually have many things planned and arranged ahead of time on a trip like this. This time we played it by ear. This gave us many opportunities to call on the concierge staff. I cannot say enough about how excellent they did their job! At one point we had asked about reservations in Chinatown for seven. Within a few short moments the phone rang and “Your friend from downstairs!” informed us that an envelope had been delivered to our room. By the door we found the envelope with a nice personalized note, a reservation confirmation with the restaurant address and phone number, and a walking map to guide us there. This is just one example of how well we were taken care of by one of the best concierge teams I have had the pleasure of dealing with. All of their recommendations were excellent as well.

I will write about my very touristy visit to San Francisco soon…

Welcome to Tower 23, what I like to think of as the solution to the San Diego dilemma. Trust me, like most “Zonies” (which is what San Diego surfers began derisively referring to the hordes of people from Arizona who crowded their beaches back in the ‘70’s, and we adopted as our own self description)  I love the place. It is that little slice of So Cal that has the most laid back nature with just enough urbanity and California chic. It also has coolness of the climactic sort which is why so many flee the Phoenix area’s scorching summer to chill on the beach there. This is what leads to the dilemma. There are great lux hotels in the area, but only one is on a great beach (The Del Coronado). The Del sits on the soft sand of Coronado Island which is a charming little upscale community that is a bit isolated from the happening scenes of the Gas lamp District and the hip beach towns south of La Jolla. Mission Beach and Pacific Beach are the see and be seen urban places to be, but until recently they lacked an uber cool place to stay. Tower 23 has come to the rescue to scratch that itch and do it in a way that will satisfy the discriminating Generation X and Y consumer.

This is a boutique design hotel. Ultra modern design elements start with the structure itself which is white concrete, glass and polished metal. I stumbled upon this gem doing research for some younger clients who were looking for a beach stay in the area. I was struck by the overall look of the place, and decided to pop in for a site inspection on my next trip to the area. It was far more impressive in person! I was surprised by the artistry the designers applied throughout the property. When I visited there was only one suite vacant for me to see and it was a patio suite on the deck. When I saw the view of the PB scene from the deck I knew if I were to stay I would be paying up for beach front.

When it came time to do a family va-cay I let the 20-somethings pick the lodging in San Diego. I picked in LA and have already posted my review of Raffles L’Ermitage. We went from refined elegance on a quiet street in Bev Hills, to urban chic in the middle of the PB beach scene. I like the irony of doing crazy LA in a very subdued location and laid back SD at what has become THE happening place on the beach. None of us were disappointed in the choice despite having a 4 month baby in tow. She slept through all the hubbub coming from the packed bar below the balcony. All of us enjoyed being in the middle of the excitement.

The well stocked, and hipply appointed, bar at Tower 23’s excellent restaurant JRDN (I’d like to buy a vowel) is worth a visit even for those not staying at T23. Primp the hair and makeup girls and find yourself a stool, sofa, or table here, the place is packed with the best guys on the beach. Guys, this is where the hotties get dressed up to party and do so until late into the night. On weekends JRDN is the PB scene. It is the upscale alternative to the fun but down market “crab shack” hang outs. If you want a quiet sedate stay DO NOT go to Tower 23. If you want a room on top of the hottest bar in PB T23 is paradise!

The spacious bar faces the busy boardwalk in the heart of Pacific Beach with the beach, the blue Pacific Ocean, and the PB pier just outside the floor to ceiling windows. Sitting at the bar or in the lounge is a comfy seat on the boardwalk where you can watch the people walk, bike, board or blade by. Location, location, location!

My favorite place to dine was at the front outdoor tables where the scene just flows right by on the boardwalk. The food is widely acclaimed by critics. I liked the diverse selections with nouvelle leanings. Some old favorites are re-invented with creative flair. The quesadillas are packed with vegies and come with a really great guacamole. My second fav dining was via the 24/7 room service for breakfast. Generous portions, artful presentation and always well prepared no matter the hour. The coffee was outstanding! They serve it in a glass press and I must say it was strong but not overbearing and very aromatic.

The Deck is the place to kick back and relax. Although the pool is more of a fountain where one is invited to dip ones tootsies, there is ample room to find a chaise and lay back in the sun with a view of the Pacific. There is a great sofa conversation pit where a gas fire is lit when the air gets chilly. The amazing service extends “poolside.” Management here has done a great job staffing and training. Everyone we interacted with was friendly, helpful and hip. Service is attentive without being smothering, and all of the staff reflects T23’s cool vibe. For any “cougars” looking for girl friend getaway let me mention that all of the waiters are as tempting as the desserts.

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Do not even ask for a dessert menu unless you are ready to indulge (or are far better than me and my crew at resisting temptations). This pair of lovely selections disappeared in a flurry of spoons attacking from all directions. It was a good thing I had accomplices or I would have devoured the chocolate caramel cake by myself. It was even better than it looks!

No swimming, but you are welcome to cool off your tootsies in the “pool” or just sit nearby and listen to the soothing sound of the waterfall.

What a great place to sit and watch the boardwalk scene! Listen to the waves and watch the surfers hunt for the perfect crest to ride in a comfy chaise lounge. The sunsets are to die for and chair side service is always there for your every need.

You will pay a premium for a room with a view like this one from our deck. Was it worth it? I think so! Sadly there are not many full ocean front suites at Tower 23, and they fill fast during the summer. There are a good number of partial ocean views as well, but most rooms open to the deck or offer city views. The resort is intimate so the ocean view deck, and the boardwalk facing JRDN are steps away from every room.

Rooms are “pads” at Tower 23. This was our surf pad. Our room was directly above JRDN so even noisier than most pads would be, but I found it acceptable with the door closed the muted voices and music lulled me to sleep. This pad is also on the corner of the building facing La Jolla hence the great views in many of the photos to follow and the one above of the coastline.

Does size really matter? If it does to you than the rooms are the weakest link at T23. This is not a Virtuoso property, and those who expect the type of rooms found in that caliber of hotel would not be satisfied here. I found them very well appointed with high quality linens, duvets and a really comfy bed. There is not a great deal of space to move around in. Coming from the wide open spaces of our room at L’Ermitage the lack of square footage was quite a contrast.

Snacks and premium beverages were for sale in the snack shop and mini bar. I was tempted to buy one of the very cool caps or visors as well. Furnishings are simple, chic and modern. Wireless Internet access is FREE and available throughout the property. I was Tweeting from the deck overlooking the Ocean while I was there. Some of you more expensive luxury hotels please take note! For most of us Internet access is seen as a right or necessity not a privilege we should pay extra for! Bravo for that cool inclusion T23!

Bathrooms are small but very well decorated. All is sleek lines and modern fixtures throughout. Premium bath amenities are provided of course.

This optic light wall is not done justice by day. I kept forgetting to take my camera downstairs to catch it in all it’s glory! This backs the bar at JRDN and pulses with changing colors making the scene come alive at night.

There is no lack of space downstairs! The ample dining, drinking and lounging space is the attraction at Tower 23. If you are a stay in my room type it may not be for you. If you are a make the scene type welcome to your new favorite beach digs! Notice the wine wall in the background? Premium bottles are opened daily.

Tower 23 is particularly appealing to those in their 20’s and 30’s who want to splurge on a high end beach boutique that is all about design. Hip vibe, great service, Pacific views, and access to SD’s coolest beach scene is included in every stay. Great for Bachelor or Bachelorette trips, girlfriend or guys getaways and romantic trips for those couples who like night life.

Click on the first image below to enjoy a slide show of T23. Mouse over the pop up window and click the arrow to the right to advance the slides. Call Alliance Travel Partners to plan your escape to Tower 23 today.

I had the pleasure of staying at this stunning luxury hotel for two nights recently. I also had the opportunity to do a site inspection and see the amazing two bedroom suite. L’Ermitage is subtle. It is nestled on a leafy residential street in Beverly Hills. The facade is also subtle. It blends so well into the luxury condos it shares the street with, that I drove right past it the first time.

I noticed the addresses I was passing were west of the hotel’s address and looked in my mirror. I only then saw the valet and knew I had missed my mark. The sign in the first picture is to the left of the awning in this shot, so you can see that they aren’t loudly announcing their presence at Raffles L’Ermitage. They also don’t have to. This hotel is a favorite of the rich and famous and prides itself on shielding them within. We were told at check-in that no photography is allowed on the first floor (the lobby, lounge, bar and restaurant). This policy is to protect the privacy of the many celebrities who stay there or just come by for a meal or a cocktail.

So how did I get photos of the interdicted first floor? Partly by sweet talk and charm, and partly by luck. When I met the sales manager I mentioned how lovely my photos would make the hotel look when placed on my blog. When we arrived in the lobby I asked again and mentioned that the entire first floor was now empty except for employees and myself. A quick call to the general manager and I secured permission.

Clean light wood furnishings, Asian accents, and bold modern art make quite a statement at this elegant retreat. Raffles started in Singapore and China nearly a century ago as a sanctuary for the British nobility traveling there. Although this hotel is far from those fabled shores it salutes it’s heritage in ways both direct and subtle.

Bamboo and dry flowers ornament a pot in this niche. Among the many design elements that remind us of the roots in China.

The other statement made loud and clear by the design team at L’Ermitage is welcome to the heart of Los Angeles. Bright modern artworks jump out from the soft blond wood paneling. Much of the art continues this bold statement of place. Here we are in Beverly Hills. The Beverly Hills of the Hollywood Elite.

Ah, the glamour and glitz of old Hollywood! “Dahling, you really should put me in your next picture!” She cooed. “After your last star turn, dear, perhaps I should.” This 3-D piece really jumped out and caught my attention. There is a lot of attention to the details at this hotel.

This is what gives the posh comfy bar at L’Ermitage it’s name and it’s renown. Original screen plays are prominently framed on display. It was cool to see notes hand written on some of them. The Writer’s Bar is a favored watering hole for screen writers, producers, and of course actors as well. We spent a very fun evening sharing drinks and talk with a dear friend who lives in Malibu. While we caught up on all of our various doings a number of well known faces showed up as well. I am not the star—struck type in the slightest. To me people are people even if they are household names. As for who we saw during our stay, I do not kiss and tell. Discretion is important in my line of work.

Jaan is the signature restaurant at L’Ermitage and has earned the AAA Four Diamond award. We had one dinner here and the service was understated but attentive. Entrees were creatively presented and very flavorful. It is a lovely place to take a meal. My only complaint was that the menu was very limited. This was not at all an issue for me, but the fussy diner may see it as one. We enjoyed room service breakfasts that were brought promptly and were nicely prepared. I really loved the sign for Jaan.

As I have learned to travel with camera in hand and finished photographs in mind I have found taking good pictures of a room to be the biggest challenge. Bathrooms in particular are hard to do justice. Most are hard to shoot because one is in a small space. What was hard here was getting a picture that showed how large the space was. The bathrooms at Raffles L’Ermitage are very large. Very, very large. The dressing room area that you enter going into the bath was the size of many hotel bathrooms. Then it opens up to a large double vanity offsetting the oversized tub on one side and the toilet room and shower to the other. We did love the bathroom at L’Ermitage!

This was our king bed with a clever sliding screen headboard and blond wood night stands. The screens closed for privacy or opened up to connect the room to the dressing room area. It is another Asian touch that gives the property an exotic and elegant feeling.

Two overstuffed chairs with ottomans made for a very comfortable seating area in the room. There was a desk with chairs and high speed internet access. This is a must for hotels these days. The next must have is rapidly becoming flat screen HD Televisions. That bridge is yet to be crossed here. The move to HD is going to be a costly one for most nice hotels due to the existing investments in armoires that hold analog TVs and keep them out of site. The consumer will eventually demand it as they are accustomed to the big clear picture at home.

This is the living room in the huge two bedroom suite. There is a bedroom with private bath on either side of this central living area. This suite is large and very will appointed. One of the bedrooms has a king bed and the other two queens. A perfect family abode for your Beverly Hills getaway.

Each room has a balcony which we truly enjoyed. The hotel is on a tree lined street with a very residential feeling to it. I spent hours sitting on the balcony with my baby granddaughter. She loved watching the traffic go by and the bird chirping in the many trees. With such a benign climate, access to the outdoors is a must for a stay in Los Angeles.

To really savor the outdoors go up to the rooftop pool. Sit under an umbrella or in the sun on a padded chaise lounge. You can call room service at tables opposite the pool in a private feeling niche on the roof. All with a sweeping view of the city beyond and the lovely green Hollywood Hills.

The location is ideal for those who want to be close to the main shopping areas of Beverly Hills (including famous Rodeo Drive) but prefer to have a more residential feeling retreat. We were able to easily walk to Beverly Drive and Robertson Boulevard and then return to our more quiet tree lined street.

While close to all of the main Beverly Hills attractions, you find yourself in a sedate niche with a residential nature.

This simple yet stylish water feature greets you on exiting the exercise room and spa area leading to the rooftop pool. They make the most of the space allowed by the small footprint of the hotel. This is not a large property. Because of that they are able to personalize service. On check-in I was greeted at the desk by name. All of the staff do the same throughout your stay. That is one thing I love about a smaller boutique hotel. They do a great job from the valet to room service at recognizing and serving their guests.

This was a wonderful stay, and I highly recommend this hotel. It may not appeal to those whose tastes are more European or traditional in terms of decor and design. If you like modern design with Asian sensibility and attentive service you will love Raffles L’Ermitage.

Click on the first photo to open a slide show in a pop up window. Advance the slides by mousing over and clicking the arrow on the right…

This was the most interesting site inspection I have done including the one I did in Spanish at Maroma. It was also the most fun I have ever had getting to know a new property. When I went to the Four Seasons Los Angeles at Beverly Hills it was at the invitation of Jorge Collazo their director of marketing who I have enjoyed interacting with on Twitter. He also invited Stacy Small who I have also met on Twitter and really like tweeting with. She was joined by Gen Hershey who is new to Twitter but trying to get herself up to speed at Stacy’s prompting. Rounding out our group was Peter Falke the charming sales manager for the Four Season Los Angeles. Peter is not on Twitter despite his colleagues’ attempts to lure him there.

Peter was extremely gracious and patient as he tried to give a site inspection in the middle of a tweetup. From the moment we all started trickling into the lobby Twitter was the dominant force poor Peter had to contend with. Whenever you gather any enthusiastic tweeters together the elephant in the room is a little blue bird. Usually I am attentive and snapping oodles of photos when I have the opportunity to visit a property, but this time I was very distracted. As we toured the hotel side twonversations kept popping up about Twitter. Jorge and I  chatting about what this vendor or that is doing or not doing on Twitter. Stacy and Jorge discussing a mutual tweeter. Stacy and I comparing notes on how Twitter is changing our business. The three of us explaining to Gen what this Twitter term or that one means, or how to do this or that on Twitter. Throughout it all Mr. Falke kept his composure and showed us the changes being made to modernize and upgrade this lovely hotel.

Whenever a group of travel professionals gather for lunch there is much talk of mutual acquaintances and former colleagues. It is a business of relationships. During our gathering there was a lot of this tracking of where one person is and how we know them perhaps from their last position in the industry. The difference on this day was adding the all important “He’s not on Twitter” or “She is @so-and-so on Twitter.”  During it all @elitetravelgal was tweeting on her blackberry and snapping photos of us all to post on Twitpics! She also talked @jorgecollazo into downloading “UberTwitter” for his blackberry. It was a most interesting time!

So let this rambling serve as my apology for failing to get enough good pictures to do this lovely property justice here on my blog. I guess this means I will have to return! The next time I visit Los Angeles to see friends and family or for a business function I hope to stay at the Four Seasons Los Angeles at Beverly Hills. The location is fabulous. The hotel sits on a leafy intersection a bit off the main hubbub of Beverly Hills. It still is very close to Rodeo Drive and the other temptations that the area is famous for. For those wanting easy access to all that Los Angeles has to offer, but preferring a room that offers a respite from the bustle, this location is ideal. A short drive or a long walk puts you right in the thick of things in Beverly Hills. The Robertson Boulevard shopping area which is up and coming is only one block away.

The circle drive at the lobby is subtly screened by trees and other greenery making a very private experience in a very public area. Word is that this is what makes the Four Seasons Los Angeles at Beverly Hills very popular with Hollywood types. Along with the nearby Raffles L’Ermitage this is one of the favored stays for celebrities both local and visiting. The bar also serves as a favored watering hole for the rich and famous. When asked what distinguishes this Four Seasons from the Four Seasons Beverly Wilshire one of our hosts replied that the latter is where tourists go hoping to see celebrities and the former is where celebs go to avoid the tourists. True to this description several notables strolled by during our visit.

Another view of the front facade.

What three words say you have arrived better than Four Seasons Hotel? This is a view of the lobby overhang from the circle drive area. Though small (this is an urban hotel) the grounds are lush and green. One of the things I like about Los Angeles is how well every square inch of land is taken advantage of with plantings of the myriad variety of foliage that can grow in this benign climate. This property is true to that trend giving it a lush tropical feeling with bougainvillea, palms, annual flowers and all manner of green things.

Yes, we are in Los Angeles. Reminders of that inescapable fact start with this oft photographed statue of Marilyn Monroe in her most famous movie scene. This fun sculpture is there to greet you opposite the lobby in the circle drive.

This geometric tiled water feature is also front and center offering the sound of splashing water to mute the sounds of the traffic beyond. The hotel is oriented so that it faces the less busy street. Neither is a major thoroughfare so by L.A. standards it is a very quiet and sedate location.

One of us asked our hosts if they had a resident florist and the answer was “Of course!” Upon entering the lobby it is the stunning floral arrangements that immediately catch the eye. Could they please send the florist by my house once in a while?

This detail of the large white rose arrangement on the wall opposite the front desk was one of my favorite pictures from this trip. I do so love flowers, and these white roses were exquisite!

The main emphasis Jorge and Peter wanted to impress upon us is that they have started a rolling make-over that will touch every room in the hotel over the next year. I have to say the redone rooms were really nice. From the simple yet smart art touches on the contrast was striking. The best new feature is replacing vertical armoires with low desks and adding flat screen HD TVs. It creates a much more open feeling in the rooms. It also gives the guest the great HD picture they are used to on their home TVs.

They are incorporating marble and high end fixtures in all the baths. This is one of the few times I took a decent photo of a bathroom. Rooms in general are a big challenge to the budding photographer. I really would like to take another photo lesson from @equusluminous, but this time in a resort during a site inspection.

When I book this hotel for you I will request a high floor if you like a nice view of Los Angeles. Each room includes a balcony most with nifty views of the exciting city that is it’s setting.

I liked the subtle hues on the print headboards. They were framed by mirror walls further opening up the rooms. Of course high quality linens are the rule. This is a Four Seasons after all.

This is the family room of one of the remodeled one bedroom suites. Spacious and comfortable, no? All the rooms are very nicely appointed.

By the time we got to the pool area I was thoroughly distracted. We had lunch under an umbrella overlooking the pool. Somehow in all the buzz and twittering over Twitter I forgot that I had a camera with me and was there to take pictures. The two I took do not really capture how nice the pool area looks here. As you can see in the left corner of this picture (barely) they have very smart two shade green pads on the chaise lounges. There were some very cool cabanas that had the same color scheme that were lovely. You will have to take my word for it because I neglected to snap a single shot of them!

Here is the other reason that I MUST return to the Four Seasons Los Angeles at Beverly Hills. It was strongly suggested that we try the ice cream sandwich. This is a dessert not to be missed! In fact, I have been pining for it ever since. I rarely look for sweets at lunch time, but I was so glad they insisted on splitting this fabulous creation. Starting with two freshly baked homemade chocolate chip cookies (which would be a delight on their own) they add a center of soft whipped homemade vanilla ice cream. One end is then dipped into dark hot fudge sauce and the whole is chilled. Offset with a colorful assortment of berries it becomes a work of art that is every bit as tasty as it looks!

If you would like to see more click on the first image to start a slide show in a new window, then mouse over to the arrow and click to advance the slides:

I do not pretend to be young or on top of all the latest in youth culture, but I am building my luxury travel business mostly with people in their 20’s and 30’s. How is an offline travel agent making repeat clients our of the online generation? Connections, baby! If the headline fits you probably know how to get inside the velvet ropes at the trendy clubs in your city. You think nothing of tipping a doorman or working your connections to bypass the line outside. You may even pay up to get a table in the VIP. What you probably don’t know is that booking your hotel stay on the internet puts you on the wrong side of the velvet ropes, and far from the VIP room you want and deserve.

I am a father who had a very open household as my kids grew up. We had one of those houses where kids didn’t mind hanging out. As our kids became successful young adults their friends have kept in touch. One young couple we know booked their honeymoon on the internet at very nice hotels in Hawaii. I had just started my adventure as a travel agent. After we looked at the photos I pointed out to them that they were in two Virtuoso properties. If they had booked with me they would have had a room upgrade if available, free daily breakfast, resort credits, and VIP status all for the same price they paid on the internet. They let me compare their next trip to what they could do themselves on the web and have been regular clients since. When they start planning a trip now the first question is usually “Is that a Virtuoso hotel?”

This has led to a number of referrals to their friends who are also becoming regular customers. You are probably already hooked on the idea of getting VIP treatment. What most of you don’t know is the cool way to book your travel is not on the internet. A recent article claimed that only 7% of this age cohort uses traditional travel agents! You are the web generation indeed. Are you sure you want that online room? What I offer that the web can’t is connections. I am off to Las Vegas this weekend to build on the great connections I have already made. At Virtuoso Travel Mart we have the opportunity to meet with the sales managers and general managers at the chic hotels you crave. These are the people who decide who gets the VIP treatment and who doesn’t. Who would you give the best room to, an anonymous booking or the client of someone you know? I don’t need to know the doorman, I know the doorman’s boss.

As luxury travel agents we take every opportunity to create and nurture relationships with the people at the places you want to stay. If you don’t schmooze you lose. What the internet travel sites will never be able to do is replace the person to person relationships that we have. Many of the people I have met in the industry want you to book your trip with us, not on the web. It makes it easier for them to make sure your stay is exactly what you were looking for. This creates a satisfaction that leads to repeat business. We have a very high rate of repeat business among our clients. We also mostly generate our new business off of referrals from our happy clients. The internet travel sites struggle with customer loyalty. Under 20% of internet booking customers express satisfaction with the experience. Repeat business is just as low. I know once I get you inside the velvet ropes and into the VIP you will come back for more. Not to mention the free breakfast and resort credit.

This is the entry drive to Maroma (not to be confused with Secrets Maroma Beach or the town of Maroma) and it is a great introduction to just what this magical little luxury resort is all about. Place. Maroma celebrates, salutes, and nestles into it’s place in the world.

Everything about Maroma says “Welcome to the MAYA Riviera.” Here you are on a jungle beach in the Yucatan Peninsula in Mexico  that is the homeland of the Mayan people. The jungle is untouched on the drive to the resort. As you pass through the lush greenery simple signs depicting the native fauna line the road. The first edifice one encounters is the Mayan statue and shrine above. Like all of the buildings at Maroma resort it is surrounded by the lush natural landscape.

This is the view from the simple open air lobby. Maroma is not a rustic bare-bones hammock on the beach eco-resort. This is an Orient Express luxury resort with service and amenities of the highest quality. It just looks and feels as if you are alone in nature. You can call room service any time from your well appointed suite.

This is the library and business center. Notice the high thatched roof in the authentic Mayan style. Also notice the hardwood floor and clean whitewashed walls that are throughout the resort. Furnishings are stylish and comfortable. The local theme is at home in every part of the resort making a clean look that does it’s best to salute the Riviera Maya style.

Maroma is full of cozy places to curl up and read a book. Harmony with nature and a sense of place are paramount here. This is the place for those who want an experience of beauty and relaxation tempered with the pampering of a luxury boutique resort on a delightful Mexican Caribbean beach. One of my favorite amenities offered by this resort is a Spanish immersion program they offer. At check-in you are given a Spanish-English Dictionary and a lesson book. Your reservation is noted so that all staff of the resort will interact with you in Spanish during your stay (of course if the Spanish fails you can get assistance in English as needed).

I learned about this when I arrived at Maroma and greeted my hostess for the site inspection in my best Spanish. She explained the immersion program and offered to continue the site inspection in Spanish. I accepted her offer (also in Spanish). I am not fluent in Spanish but I do have a pretty good grasp on the language. Several times I had to ask a follow up question in English to clarify something she had said. After explaining to my satisfaction in English we would continue in Spanish. I have to say it was a good way to practice my Spanish, and made the whole experience much more Mexican and authentic. This is the type of thing that really sets Maroma apart from most of the luxury properties on the Riviera Maya.

Dark hardwood, white walls and marble floors are dressed up  with colorful accents. This is the living room in one of the Suites. The rooms and suites are spacious and all include ample outdoor patio seating. Most rooms and suites face the beach with only a few garden rooms on the property.

I loved the bed presentation in all of the rooms. Some had this pyramidal sheer draping you see above. Muy romantico! Others had more of a four post frame that was similarly draped. All very nice.

Of course this is a beach resort. My, oh my, what a beach it has! Soft white sand greats you and the startling turquoise Caribbean beckons (as do the chaise lounges and palapas. The water is so clear here that every reef practically jumps out of the light blue water. Along with the Mayakoba resorts this is the best of beaches in the opinion of this beach lover.

While enjoying the beach or the gardens at Maroma you can enjoy a beverage or a meal at the open air Freddy’s Tequila and Ceviche Bar. I was not able to sample the fare at Maroma but I have heard from first hand reports that it is excellent.

This is El Restaurante which is open for breakfast lunch and dinner. It was built by skilled Mayan masons with authentic indigenous motifs. Specializing in “small portion Mexican cuisine” the skilled chefs pay homage to local flavors with international influences. They also feature El Sol with Yucatecan originals such as cochinita pibil (one of my very favorite Mexican dishes) and Creole dishes as well. In room dining is of course an option 24 hours a day.

This is the outdoor dining at El Restaurante. I think any of these tables will be fine, gracias. What a stunning backdrop for a meal dining al fresco at Maroma Resort and Spa! There is a spa restaurant as well rounding out the dining options.

What Mexican resort would be complete without a “tequila and coffee library?” I had to clarify that in English to make sure I understood the concept. Not a bad author that I could see in this library, just classics and award winners. The coffee smelled rich and robust. The coffee served in the Mayan Riviera area is usually quite bold and delicious. It makes me wonder why most of Mexico serves “Sanka?” It is puzzles like this that keep me up at night sometimes.

Blue on green is the scene at this pool set in a lush tropical garden. The landscape at Maroma makes every space feel like a private jungle enclave. Such a relaxing atmosphere this creates!

The ocean front Master Suites and Sian Nah Suites face that stunning water from every room. Ample outdoor seating is available. The Sian Nah Suites even have an upstairs area that contains a private couples massage room, and a private exercise room with several pieces of equipment for those who want to exercise while looking at the blue sea beyond.

These suites also feature a private tiled Jacuzzi tub that also looks down on the beach and blue Caribbean Sea beyond. That looks like a very inviting place to take a soak.

Don’t let the natural vibe and setting fool you, this is a luxury resort. Marble counters, tiled floors and modern fixtures are here for your convenience. Quality linens are provided. It just looks rustic. You will be pampered and comfortable here.

I loved the high thatched indigenous styled ceiling in the spa reception. Yes, there is a spa. Like most of the resort it makes the most of local design and opens itself to the lush natural verdure all around.

The many water features in the spa garden area show the Mayan influence with bas relief carvings, statues, limestone block and natural wood beams. They are also weaved into the jungle trees they were built around. It is a lovely effect, and creates a very private peaceful spa experience.

Even the indoor hydrotherapy pool brings the outdoors in.

The treatment rooms all can be open to the garden setting beyond or draped for privacy.

Would I stay at Maroma? If money were no object and I were able to choose any resort on the Riviera Maya for a personal stay this would be my first choice. I am a lover of natural settings, authenticity, and of course a great beach. I would truly enjoy immersing myself in this little luxury property for my next Spanish immersion program. My wife had a different opinion after reviewing all my pictures and listening to my descriptions of all the resorts I visited. Her favorite was the Rosewood Mayakoba. If I were to take my wife for a trip to the area that is where we would stay. A lesson any married man can learn from an experienced travel agent (and husband for almost 30 years) is that a happy wife is a must have for a good vacation experience. I always live by that motto and recommend it to others.

This concludes my reviews from my Maya Riviera FAM trip. I want to thank Connie Levang from Amresorts for hosting me on this fun and informative whirlwind tour. I also am grateful she had no objection to me seeing other properties in the area while on the trip. She was a very fun guide for our Secrets, Dreams and Zoëtry tours and stays. Visit our travel agent site if you would like to learn more about these and other fine resorts in the Riviera Maya, or anywhere else in the world you would like to visit. Not sure where to go? We can help you find the perfect destination for your travel style.

Click the first image below to see a pop up slide show of Maroma Resort and Spa. Mouse over to the arrow to advance the slide show.

Secrets Maroma Beach was our host resort for the first two nights of our too brief FAM trip, so I was able to get some great pictures IMHO. This was at sunset on the first night of our arrival. All of the AmResorts properties are unique. This lovely resort was designed as a homage to the indigenous limestone that underlies all of the Yucatan Peninsula. Some of the people on our trip felt is was bland looking or not colorful enough. I found that clean white look soothing.

In a number of places the design team has incorporated the native white limestone into the resort landscape. Massive limestone boulders are the center point of this water feature at the center of the resort’s circle drive entry. Some of my colleagues found it unappealing. I thought it was a very visually interesting statement. Sometimes an austere look stands out in such a lush green setting.

As I mentioned in a previous post, I am a beach guy. Oh what a nice beach! Secrets Maroma Beach has powder soft white sand and just enough offshore rocks to create that dazzling Caribbean look of multi-hued blues. My only regret was that we were so busy touring properties that I was not here during the day to swim. The only time I was able to get into this lovely water was at 11:00 one night (I just had to take a dip at least once).

The other objection some people had with this resort was distance. The property is large and very spread out. The rooms are in two wings surrounding the pools and extending from this main building down to the beach. There was quite a bit of walking involved to navigate from the room to dinner, or to the beach. It might not be the best choice for those with mobility issues, or those who object to exposure to the elements on the way to a meal. As an avid walker myself I did not see it as a major issue for me personally. What comes with this layout is a sense of privacy and tranquility that can be missing at many large resorts. For this reason, if I were looking for a romantic cuddle with my honey vacation this would be my top choice among the Secrets resorts on the Riviera Maya. But only IF I had the right room!

Each suite comes with either a large private balcony like mine above, or a patio with swim out access to one of several pools on the property. If I had been on property more, I would have curled up here with a book.

One of the other objections most of the people on my trip had with Secrets Maroma Beach is one that I shared. The distances and the way the resort is laid out and landscaped means most rooms have either no ocean view or a partial ocean view such as the above photo taken standing up on my balcony. Gotta have that view? Secrets Capri or Secrets Silversands may better suit you, unless…

…you do what I would do if I were to return for a longer stay. Upgrade to one of these amazing beach front suites, Only the upper level suites have this view. As you can see in this picture there is a landscaped berm of sand between the sea and the resort. This is what blocks the sea view from most parts of the property, but not from this room! Look at that water and that beach, it’s like butter!

The suites are very roomy and well appointed. This is a luxury resort experience, with turn down and all the amenities. Each room comes with a fully stocked mini-bar, 24 hour room service all at no extra charge. The super-inclusive experience is a rather liberating way to vacation and Secrets provides high end beverages, and excellent cuisine in seven different dining venues,

Nothing says “Welcome home!” like the wonderful staff at a Secrets resort, or a chilled bottle of Champaign and a lovely fruit plate. The service is always courteous, prompt and available wherever one finds oneself on the property. No need to tip and the wallet and credit card can stay in the safe until check-out.

Our one hosted dinner at Secrets Maroma was at Portofino, the Italian dining venue. Like most of our meals it was a menu selected by our hosts. Having stayed at Secrets several times now, one of the great things about their concept is the variety of dining options. This resort features seven restaurants offering seafood, steaks, Mexican, Italian, French and Japanese (including sushi and hibachi service). The food is very good and very nicely presented. No reservations are needed and waiting is never an issue.

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Our menu came draped around a candle glass, which I though was a very artful touch. My photo does not do it justice.

There are two main pools that thread their way from the main building all the way to the beach, and small plunge pools fronting each wing of suites. First floor rooms are swim out throughout the property for those who like a private dip. If you hang in there to the slide show you will see that I loved what the sunset did that first night.

The Honeymoon suite and the Presidential suite were enormous and located on the beachfront wing of the resort. The also are part of the “Preferred Club". This is the concierge section of the resort (a feature at all Secrets and Dreams). Guests in this club have a private concierge desk for each building, and a club house with internet access, library, business center, beverages and hors d’oeuvres. I have found it worth the extra expense in the past. I would also upgrade to beachfront to take advantage of the amazing view of the Caribbean sea and the breezes it brings. Click the first image below to see a slide show of all my photos of Secrets Maroma Beach.

South Beach Meets the Riviera Maya

On my five day whirlwind FAM trip to the Riviera Maya I toured 3 Secrets Resorts along with 10 other travel agents. Secrets Silversands was named as the favorite of most of the other agents. If one were to pick a favorite based on design, style, and uniqueness it would be the clear winner. Our host on the trip, Connie Levang from Amresorts, prepped us by saying “Get ready for South Beach on the Riviera Maya!” That description turned out to be very apropos.

Every detail in this resort says look at me I’m modern and oh so hip! They turned loose the design team to create an impact and an effect, and the results are striking. This is the entryway from the drive into the lobby.

From the abstract sculptures in black, blue, and white to the clean white walls and omnipresent glass features, Secrets Silversands is a feast for the modern design oriented eyes. The open lobby features modern furnishings to compliment the artwork. The two story floor to ceiling windows facing the sea flood the area with light. The whole look and feel of this resort is vibrant, and will be very appealing to the twenty and thirty something set in particular. Our group with mixed ages from twenties to sixties all felt it was unique, attractive and very well executed.

This is the circular stairway leading from the lobby into the lobby bar area (which comes next) on the lobby floor is a mirror which creates an infinity effect when looking down from above. Very clever and stimulated oohs and aahs from my group.

Now we move to the signature feature of Secrets Silversands, the enormous, suave, and very popular lobby bar. By day light floods this area from outdoors and views of the gardens and pool lie beyond. By night, I am told, this area is lit by multi-colored lights that all the hotel’s staff and management were very proud of. I bet it looks pretty cool. We did not have the opportunity to visit by night. This bar is the gathering place at this resort.

I really just sat around enjoying the scenery the whole trip, not! I did have a lot of fun schlepping through all these nice resorts and decided to pose as a guest for a few pictures.

One of the great things about a Secrets vacation is the absolute freedom to enjoy oneself without carrying a wallet or credit card around at all times. Speaking of “Absolut” that is one of the many premium brands of liquor that is carried and available at multiple bars or via waiter service on the beach or at the pool. Premium tequilas included Herradura, 1800, Don Julio, Sauza Tres Generations, and Cabo Wabo. The same is true for other types of booze, and very good wines are always available as well. A good selection of US domestic beers, Mexican beers, and European beers are available by the bottle while Corona de Barril is on tap for draft lovers. Friendly bartenders will mix all your favorite cocktails as well.

The focus on design carries into all of the dining venues at Secrets Silversands. This is the entry to Himitsu Japanese restaurant. This is one of seven unique dining options, and features hibachi cooking at tableside and sushi.

Even the spa makes a bold modern statement. We all loved the glass feature framing the waiting area in the spa lobby. Colors were striking and the effect was very cool.

I think this is a great place to sit down for a pedicure, don’t you? These treatment cabanas were scattered around a water feature and the hydrotherapy pool.

A very nice venue for a couples massage in the open-air spa garden. I could really use a good massage right now. I may have to splurge in LA this weekend.

Thoughtful thatched roof walkways connect many of the main buildings letting guests avoid the tropical sun.

The rooms feature a lighting effect of their own in this cool room divider. The suites at Secrets Silversands are spacious and open as are all of the Amresort properties. Here, the furnishings have a more contemporary look. Simple elemental blacks and whites are accented with bold and bright colors.

I liked the bedside lamps, and many other details at the “cool” Secrets.

We all loved this peek-a-boo building. This infinity pool goes through the building and leads the eye to the Caribbean sea beyond. I am more of an ocean view kinda guy, but I think these garden suites offer a really awesome alternative. Step outside and sit by a pool with the sea beyond.

So if everybody on my trip loved this resort, what was my problem? It sure is not the look of the place! I think it was very cool, and they went for South Beach on the Riviera Maya and pulled it off. I liked the layout of the resort with a main pool and several snaking narrow pools for each wing of rooms. It surely is not the dining and entertainment options, as this resorts main lobby bar is the gathering spot of choice. Don’t get me wrong, I liked Secrets Silversands, a lot! I would stay there any time. It just was not my favorite for one reason: it fronts a mostly rocky beach. There is fine white sand on the beach proper, but the shallow water has many rocks with the exception of one are which is on the left of the above picture.

Now if I did stay here despite my preference for powder sugar sand beaches that are easy to step in and swim in, I would surely bring my mask and fins. The upside of rocky shores is fish and other sea creatures are found in abundance. For casual snorkeling this is a prime location! This is the view from the pool side bar and restaurant where we had lunch. As you can see from this photo, there are other resorts fairly close to Secrets Silversands. This is my other slight objection to this property. The other two Secrets, Maroma Beach and Capri, offer a more private and secluded setting.

I think this was a very creative and attractive way to serve a Caesar Salad.

Unique to this resort was the chef’s homemade icecream. As lovely as it looks, it tasted even better!

The blue and inviting waters of the main pool, looking back at the dining venue.

One of my fellow agents was a honeymoon and destination wedding specialist. When she saw this ultra-modern take on the wedding gazebo, she said “Wow! This is perfect!” On this point we were in complete agreement. What a striking setting for a wedding. Picture the lovely bride in white and colorful flowers framing it all. Secrets, Dreams and Zoetry do a great job hosting destination weddings. Each resort has a unique venue for weddings. This one was the most unique of all.

As you will see in my future blog on Zoetry Paraiso de la Bonita, we were hosted on a sunset sailing trip. We passed by Secrets Silversands as the sun’s fading light turned the sky orange and pink. It even looks cool from a distance.

This resort is perfect for lovers of the modern, design buffs, younger couples, girlfriend getaways, and all those who prefer style. Maybe not the best choice for those who must have a soft sand sea bottom, or a secluded jungle setting.

Tomtravel2.com

Welcome to Tomtravel2.com! I am as excited about this new venture as I am about travel! On this blog you will find a unique perspective on travel. As a Virtuoso luxury travel agent I will strive to bring insights, observations, news and opinions that will add value to travelers and travel professionals alike. Virtuoso is the first name in luxury travel, and it has been a wonderful experience being a Virtuoso travel agent. This blog has been in the dreaming and planning phase for some time, but an opportunity to “live blog” from the beautiful Riviera Maya south of Cancun has come my way. Because of my upcoming trip I decided to take the plunge and start blogging sooner rather than later.

Travel News

I love to follow the latest news that pertains to all things travel. Those who follow me on Twitter know that I also love to share that news with you. Look for links to articles and blogs on luxury travel, foreign travel, soft adventure travel,travel vendors, trends in travel, and the business of travel. I will also share the quirky, unusual, and odd as I find it.

Twitter and Travel

Many of you will find this blog by way of my “tweets” on Twitter where I am @Tomtravel2. I encourage all lovers of travel, and travel pros to follow me there. Shoot me a DM or reply, and I will be happy to respond. I will over time devote a good deal of my time blogging about Twitter and other social media. I plan to provide some of the resources that I found helpful as I climbed the Twitter learning curve. This exciting new medium is a wonderful way to connect to people with common interests. Future blogs will cover my “Twilosophy” and “Twethics.”

Luxury Travel

I plan to introduce my readers to the best experiences and vendors in luxury travel. This coming week I have the opportunity to visit a number of luxury all inclusive resorts on the Riviera Maya in Mexico (Zoetry, Secrets, and Dreams). Look for detailed reviews with a luxury travel agent’s perspective. I will taking pictures and linking to them from this site. Over time I will include details from all my future travels and some from the recent past.

Travel Business

As a former stock and bond market trader and analyst I have an innate curiosity about how the travel business works. Look for my observations on the business of booking travel, and what it means for the consumer and the industry. I always have an eye on the horizon so I will blog about where I think travel is headed.

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I look forward to your comments and feedback, and I thank you for visiting my blog.